Monday, 23 September 2013

Media Analysis Assignment

Rip! A Remix Manifesto
In the film 'Rip! A Remix Manifesto' an important topic was unearthed. The producer claimed that our creativity as individuals is being restricted by copyright laws. He claims that culture builds on the past and copyright laws have made the past untouchable. I believe that bias is heavily included in this film, as the producer only ever shows his side of the case and uses very opinionated words and examples to support it.

When the producer introduces copyright laws as the main source of conflict, he only explains what the copyright laws do and gives little if any explanation as to why they are needed or why they are enforced. By doing this, he only gives the reader information which will support his case. In another scene the producer displays a show being held by one of the characters, Girl Talk, who happens to be an illegal re-mixer. Suddenly the audio cuts out and the producer claims that copyright laws prevent him from exhibiting any more of the music. His tone becomes somber, yet somewhat reminiscent, as he uses diction like 'fantastic' and 'hot,' which isn't very expository. This opinionated description only informs you of what the producer thought of it and the tone seems to have intentions of influencing you to believe you are missing out on something.

Between the selective information and the persuasive wording I am convinced that the film is quite biased. From the start of the film the producer uses his speech to put what he wants into the light he wants, while never bothering to explore the other side of the argument very much. I believe that the video could have presented a much stronger case had it avoided these qualities. After all, the secret to winning an argument is not in proving how strong your case is, but in proving how weak the other side is.